SNAPPatx Summaries, Reporting, and Analysis
A little bit of interesting trivia from the 50,000 Twitter, Facebook, and Blog messages that SNAPP retrieved. What people want to talk about and what the media wants to talk about are different things. Here is a sample:
| Top 10 words from your messages |
Top 10 words news media talked about |
| 1. traffic |
traffic |
| 2. bike |
road |
| 3. @snappatx |
car |
| 4. car |
street |
| 5. bus |
wreck/crash/killed |
| 6. road |
bus |
| 7. metro |
police |
| 8. ride |
metro |
| 9. walk |
driving |
| 10. downtown |
lane |
Tweet Lecture on Social Media and Planning in ATX
Now you can see what we learned from SNAPP in a quick and easily viewed presentation and 140 tweet format. Read the entire tweet lecture on our blog.
Want to see more? Check the excecutive monthly summary analysis of snapps. Click here to download individual monthly reports.
SNAPP’s Post-Project Interviews seek to evaluate the impact or utility of snapps, your comments, to help decision makers (City Staff, contractors, and elected officials) meet their expectations for public involvement and inform their decisions.
SNAPP’s Independent Evaluation. This is a fascinating report on how well the SNAPP “experiment” performed. For anyone interested in social media, this report will have some interesting information.
SNAPPatx Participant Survey
Responses
We sent a link to all Facebook fans, Twitter followers, and e-mail addresses from SNAPPatx’s micro-surveys.
7% of these people completed the survey with higher response rate from e-mails and a lower rate from Twitter followers.
Age - 57% of respondents were between 23-44 years of age (23-34: 26% and 36-44: 31%
Gender – Male: 57% and Female:43%
Highlights
Most respondents used social media and internet daily and primarily for “social” activities, e.g., networking, keeping in touch, socializing. It is worth noting that Twitter users continued the trend of having a low “click through” rate and thus respondents where more than 2 to 1 Facebook to Twitter users, despite the much higher number of Twitter followers.
Email is the tool of choice for engagement whether planning events or civic activities and the more personal the involvement the more likely communications will be handled in person (phone or face-to-face).
Most respondents where more active in seeking information from a variety of sources, but were not likely to personalize it reviews, edits, etc.
Original content and news were most appreciated types of information. Being able to ask questions/get answers as well as contributing were the most valued interactions.
Full report
SNAPPatx is shifting gears
SNAPP is a federal innovative public participation research project to investigate if social media can build conversations helpful to planning. We wanted to make it fun and useful too.
Now it is time to focus on the "research" and reporting part of the project.
That means, we are saying goodbye to our fabulous facilitators and their daily push out of information, questions, cajoling, and "cyber stalking."
- We will leave the SNAPPatx social medias in place
- From time to time we will push out interesting news. You should feel free to post or suggest items as well
- SNAPPatx will also post our monthly analytics from comments and other reports as they become available
Now for an introduction to the SNAPPatx Team...
Yola Blake: Messaging, Content Management, and Facilitation
My passion for transportation stems from grassroots movement development and leadership
"I've lived in Austin for four years and one of the things I love most about it is its small feel and its sense of community. However, as it grows and changes, I know that it will no longer embody a small-town vibe. As the city takes on a larger shape, I believe that it is crucial to foster conversation centered around transportation development in order to drive good, sound planning. My passion for transportation stems from grassroots movement development and leadership with the Urban Development Society and Rail4Real at the University of Texas - organizations aimed to call students to action, and to have an outlet for their opinions on city planning matters. I was thrilled to work on SNAPPatx because I strongly believe that traditional community outreach has gained the potential to become more transparent and reach more people than ever with new developments in technology.
SNAPPatx has challenged me to grow through providing an public service through popular social media. The development of this site has been a great opportunity. It has been awesome to watch a project that was initially an idea scrawled on a legal notepad in a local coffee shop, evolve into a buzzing conversation portal through teamwork and online community building."
-Yola Blake
Roger Cauvin: Media Integration, Data Management, and Programming
The SNAPP project combines my passion for transportation and technology with my product strategy skills.
"I’ve lived in Austin since 1972. Having observed growth and transportation trends in Austin, I’ve noticed that much of our city looks and operates more like it was built for cars than for people. I’ve become interested in how residents of our city can minimize transportation hassles and enjoy their daily lives. With this interest in mind, I moved downtown, ditched my car, and created a mobile app, Dadnab, which provides bus and rail directions by text message
When I’m not focusing on civic issues, I am a product strategist, meaning I help companies make smart decisions about how they develop and market their products. I do things like interview prospective customers and users of a product, conduct surveys, and work with product developers and marketers to meet the needs of the market.
SNAPP has enabled me to work with a great team and develop a framework for social media aggregation that other cities can use to educate and listen to the public."
-Roger Cauvin
Glenn Gadbois: Content Development and Project Management
SNAPPatx just sounded like harmonic convergence - the right concept, the right time – even to someone who is pretty tone deaf and knew very little about social media
"I’ve lived in Austin for 20 years and most of that time I’ve been a civic advocate for mobility improvements. Professionally I’ve helped others around the state and country figure out how to win the kinds of communities and transportation they desperate need and want. Over the years I’ve watched websites and email grow into powerful tools to help people get organized and advocate their interests. With small glimmers of promise in both fun and serious democratic engagement, social media looks like the next step in the evolution of e-tools. The big question: is it like lightning (powerful, associated with storms, and randomly occurring) or is it like that tamer form of electricity that runs this computer?
Reading 11,000 comments a month is mind numbing with intervals of amusement, frustration, curiosity, and learning. Mostly, I am appreciative of your generosity, the level of genuine concern you all have for this city, and how many different ideas that can be generated in short order when we managed to ask the right questions in the right way."
-Glenn Gadbois
David Johannes: Media Integration and Web Designer
SNAPPatx takes the power of online communities to a new level -- where discussions taking place in an online virtual environment can effect the physical built environment around it
"I moved to Austin in 2007 and instantly fell in love with the city's great people, great culture, great food, and great music. There was just one thing missing: great transportation. I am the youngest member of the SNAPPatx crew, and when I was presented with the opportunity to get involved with the project, I knew instantly it was something I wanted to get on board with.
As a college student, social media definitely plays quite a significant role in my daily routine. I use it, my peers use it -- I'd say most of Austin, with its hip and creative class population, is familiar with at least some aspect of social media. It can be a powerful tool in facilitating public discussion and advocacy. SNAPPatx combines both my academic passions: Urban Studies and Digital Media. I find the convergence of online and physical spaces quite fascinating. Virtual environment can affect and are in turn affected by the physical environment around it. Both spaces act as sculptures and sculptors. It's when we realize this metaphysical condition that we can really take advantage of the medium and hopefully do some good in our community. I've been fortunate enough to do so with such a great team on the SNAPPatx project."
-David Johannes
Julie Winston: Facilitation, Messaging, and Comments Coding
Hello! I’m your friendly, neighborhood SNAPP voyeur. Technically, I’m a conversation facilitator, but there’s definitely a bit of the voyeur/stalker built naturally into that task
"Part of my job on the SNAPP communications team is to trawl the Twitterverse looking for unsuspecting folks with opinions about Austin’s transportation, and entice them to join our collective conversation about what Austin’s greatest mobility challenges are and how we might solve them. While you might think a job like that is hard, odd and maybe even a little creepy, trust me, there’s no shortage of Austinites on Twitter loudly screaming in all caps that "AUSTIN TRAFFIC SUCKS!" It’s an arena that’s simply bursting with potential!
I moved to Austin a year ago from New York City. Joining the SNAPP communications team was both a blessing and a curse. Having lived in a city with perhaps the best public transit and pedestrian infrastructure anywhere, I rapidly became frustrated and disappointed by all that Austin is lacking by comparison. I found that I quickly devolved from being a confident, independent citizen who could get myself anywhere I needed to go via transit and the power of my own two legs, to a nervous, first-time car owner utterly dependent on that thing to get me around Austin. Boy, did I have issues and opinions about Austin’s mobility! And SNAPP came along at exactly the right time and offered me the opportunity to explore that conversation in a larger arena. The curse of SNAPP, though, is that, as a facilitator, I must do my best to remain neutral on all the issues. Where I wanted to jump in and fight, my job was merely to serve up conversation topics and then hope that my fellow Austinites would do the debating and raging for me.
But that’s one more place where SNAPP has been a blessing. I feel lucky to be a part of a community with such thoughtful and impassioned citizens. It’s weird, starting to develop attachments to people you don’t know, but as a SNAPP facilitator you most certainly do. There are too many of you to list and thank individually, but if you’ve participated in the SNAPP conversation – especially the handful of our most avid and regular contributors – please know that I actively looked forward to what you’d have to say, I heard you, and I was thrilled and delighted that you expressed yourself. You have made me laugh with your biting wit, made me sad and frustrated on your behalf when transit lets you down, made me angry when you berate everything without offering any suggestions for improvement, but most of all it made me proud that you’ve taken the time to consider the issues and participate in the conversation. Change has to come from somewhere, and sometimes all it takes is a good conversation to get things started. Thanks for talking. Thanks for listening to us and to each other. And thanks for sharing your passions, frustrations and ideas. Though it’s been an anonymous interaction, I can’t help but think of all of you as my friends, and it has made me very happy to be a part of your interactive world and your Austin community."
-Julie Winston
How to snapp
Share your thoughts about riding a bus or bike, walking, driving, traffic, or rail. We call these snapps.
To make sure you are heard:
To make sure you can see what your neighbors are saying:
Action Center
Quick actions you can take to make learn, get heard, and make a difference:
Influence
Your comments help shape the city's mobility plan. Check out some recent snapps that people have contributed. Click a snapp to reply.